There is no denying the fact that keyword research is part of an advanced SEO strategy. Even so, that doesn’t mean the process has to be difficult or costly. Of course, there are many companies who will do a keyword research for you, but it costs. But you can do your own free research using these keyword research tools.
Before starting keyword research you should be familiar with these terms first.
What are keywords?
Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries.”
In other words, they are target words or phrase you want to rank for.
what is a long tail keyword?
Keywords can be broad and far-reaching (these are usually called “head keywords”), or they can be a more specific combination of several terms — these are often called “long-tail keywords.”
Keyword more than four words is generally called Long tail keyword.
what is a volume?
It is total No of searches of a keyword generally calculated on months.
what is CPC?
CPC also known as Cost-Per-Click, It is the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns. If you are publisher or content creator, it is not exact amount you get per visitor click on ads on
If you are publisher or content creator, it is not exact amount you get per visitor click on ads on
what is difficulty?
How difficult a keyword may be to rank for based on key indicating factors. It is also knowns as competition.
Where to start keyword research?
With lots of tools, it might be intimidating at first but be cool. Follow these simple steps for mastering keyword research by yourself.
1. Before you fire up a keyword research tool, you need to identify Niche Topics in your industry. A Niche Topic is a topic that your target customer is interested in. This isn’t a specific keyword. It’s a broad topic.
2. Get keyword ideas from any suggestion tools. List down all the keywords you want to rank for your business. If you are blogger or Youtuber, list down the keywords related to your article/video or potential article/video.
3. Put those keywords into other tools to get volume, CPC and competition.
4. If you are just starting out, select all the long tail keywords, with low competition even though it has a low monthly search. It is good to rank on the first page with low monthly search then to rank on the 2nd, 3rd page with a high search.
Everybody is targetting the keyword with high monthly search, probably your competitors with high Domain Authority. So its difficult to rank for those keywords at starting phase. “slow and steady wins the race”
Free Keyword Research Tools
You might hear about Google Adwords, Google Keyword Planner (GKP) is Adwords’ tools. If you want data straight from the source, this is where you go. BUT it is huge mistake to start with GKP because as great as the GKP is at spitting out closely related keywords, it’s horrible at coming up with new keyword ideas.
This is advanced tools, Digital marketer gives different exams to get certified Adwords partner.
Here is quick video by Quicksprout on how to use Google Keyword Planner
If you are looking for local SEO, such as ranking higher for local search terms for your business, this is a must use keyword explorer tool.
In short, its primary goal is to help you find local keywords that customers are currently searching for (that’s user intent).
First, you need to choose a business type. For example, Electrician and choose a sub-category, for example, Electrician, 24 Hour Electrician
From there, enter your location. For example, Kathmandu, Nepal
After clicking the, “generate keywords,” button, you are provided with a substantial list of local keywords.
With this tool, you can generate as much as local keyword and export to CSV.
It is a browser extension can be easily installed in either Chrome or Firefox. The best part is that this extension shows you monthly keyword search volume, cost per click and competition data of keywords on multiple websites like google, youtube, bing, google search console, Google Keyword Planner, and other keyword research tool covered in this post.
I highly suggest to install this free extension, it will change the way you do keyword research.
This tool provides autocomplete suggestions from a variety of resources, including Google, Amazon, Yahoo, Wikipedia, youtube etc.
Keyword Everywhere extension works for this website.
First, enter your keyword. For example, Nepal
Click on “shit keywords“. You will see a bunch of keyword with volume CPC, competition from keywords everywhere extension.
It only stops when you click on “Stop Job“. You can also download all keyword in .txt, but the download doesn’t contain extension data.
Another keyword tool that scrapes autocomplete suggestions, this one provides data from top sources, like Google, Amazon, Yahoo, and Wikipedia
Just search for your keyword. Sticking with keyword ‘Nepal’
You can see a search result from the different source.
Keyword everwhere is supposed to work on this website but It was disabled while I am writing this article. You can download also CSV file
This is another excellent autocomplete suggestion tool uncovering question focused keywords categorised by a question, preposition, comparison, alphabetical and related.
Again let’s search keyword ‘Nepal‘ here
This is visual formation but you can see data wise and even download CSV file.
Keyword everywhere extension works for this site.
UberSuggest also grabs information from Google Suggest. What makes this tool unique is that it provides A LOT more keyword suggestions than soolve.
You can filter the result by country and by Web, Image, News, shopping and Youtube.
And keywords Everywhere extension works on this site.
Let’s search Nepal keeping country US and Web.
The tool will give out hundreds of suggestions, Most of them won’t make sense for your site, but several will
Moz is one of the leading company right now in Digital marketing. Its keyword explorer tool has a ton of exclusive features that the other tools on the market don’t have. It’s very straightforward and easy to use.
This tool can filter the result by country.
Let’s stick with keyword ‘Nepal’ and search on Moz keyword explorer keeping country US.
Like most keyword research tools, Moz includes the basics like monthly search volume and competition (called “Difficulty”)
What makes Keyword Explorer Unique is that they provide info on “Organic CTR” and “Priority”
Organic CTR is the CTR you can expect to get if you crack the top 10. For example, if a SERP has a ton of Ads, news results, and a knowledge graph, your CTR will likely be pretty low. Opportunity measures and reports on this. Very cool.
Priority takes into account Opportunity and Difficulty. It’s an “overall” score of whether or not you should target that particular keyword.
This also gives Keyword suggestion, SERP result analysis and Mention of that keyword in other websites.
It is an awesome (free) tool that’s perfect for generating long tail keyword ideas. This is yet another autocomplete suggestion tool.
For example, if you enter “Nepal” into other tools like UberSuggest will search for “Nepal a”, “Nepal B” etc. KeywordTool.io will search for those same keywords AND search for “a Nepal”, “b Nepal”. That means you get more keywords from the same search.
It gives a different result from Google, Youtube, Bing, Amazon, eBay, App store. Also filter by country and language.
If you want keyword research other then English this is the best free tool out there.
Unfortunately, You can not see volume, CPC and difficult in free plan
Yeah, Google itself can be used for keyword research. Most of all keyword these tool provides come from autocomplete suggestion of google. But there are many another sneaky way to research keyword using google.
Related search is also great for a long tail keyword.
Of course, Keywords everywhere extension shows its result in the search result.
You can use syntax to get better more focused keyword for your niche.
Except for Google itself GKP, there are other Google tools you can use like Google Trends, Google search console, Google Correlate etc.